Tom Sachs’ “Space Program: Infinity” Blasts Off in Seoul as Hyundai Card Revives Its Culture Project
Staff Writer • 2025-04-25
After a 7-Year Hiatus, Hyundai Card Culture Project Returns With Its Most Ambitious Mission Yet—200 Works, 1 Vision, and a Handmade Space Odyssey SEOUL — Hyundai Card is relaunching its storied Culture Project with an interstellar return: “HYUNDAI CARD CULTURE PROJECT 29: TOM SACHS SPACE PROGRAM: INFINITY”, a full-scale, experiential exhibition exploring humanity’s relationship with the cosmos, creativity, and itself. From April 25 through September 7, the Dongdaemun Design Plaza (DDP) in Seoul will host nearly 200 pieces by New York-based artist Tom Sachs, marking the world premiere of his fifth handcrafted space mission. Sachs, whose bricolage style transforms everyday materials like duct tape, plywood, and cardboard into profound cultural commentary, has been building his Space Program for nearly two decades. This newest chapter, Infinity, moves beyond planetary missions to investigate the psychological and metaphysical frontiers of space—charting not just the stars, but the inner workings of identity, ritual, and imagination. From the Moon to Mars to the Mind First launched in 2007 with a DIY moon landing, Sachs’ Space Program has since touched down on Mars (2012), hosted a tea ceremony on Europa (2017), and mined minerals from Vesta (2021). Space Program: Infinity takes a different trajectory—confronting course correction, alien encounter, and the infinitely recursive journey of the self. Visitors begin their experience by symbolically cleansing in the “Robert Irwin Scrim Clean Air Room,” a nod to conceptual purification. What follows is a labyrinth of purpose-built environments featuring relics from past missions, new sculptural works, and immersive installations like Faith, which challenges audiences to reconsider their identity and connection to existence itself. At the core of the show is the Lunar Excursion Module (LEM)—a now-iconic structure reimagined from Apollo 11’s lander, which has undergone years of upgrades across Sachs’ missions. Near the exit, attendees can participate in the Indoctrination Center, where taking a brief test earns them an astronaut ID card and honorary membership in the Space Program. A Live Demonstration—and a Shorter Director’s Cut On April 25, Sachs himself will lead a live systems demonstration from 5 PM until late, activating his artworks in a 7-hour showcase of performance, engineering, and ritual. This rare, performative engagement places the audience in the thick of his team’s space operations. The following evening, April 26, features an exclusive screening of A Space Program: Director’s Cut, a 60-minute behind-the-scenes documentary and the only director’s cut in history that’s shorter than the original. Tickets are available through Interpark. The Return of a Cultural Beacon Launched in 2011, the Hyundai Card Culture Project has brought groundbreaking names in art and culture to Korea, including Jean Paul Gaultier, Stanley Kubrick, and Kraftwerk. After a seven-year break, the program returns not just with a bang—but with a launch. “Space Program: Infinity is more than an exhibition—it’s a ritual, a performance, a cosmic meditation,” said a Hyundai Card representative. “And for us, it marks a renewed commitment to cultural innovation that surprises, challenges, and inspires.” From bricolage to blast-off, Sachs’ meticulously handmade universe invites visitors to think bigger—not just about space travel, but about what it means to be human in an age where our minds are the final frontier. Tickets and Info: Visit Hyundai Card’s website or the DDP ticketing platform for schedules and availability.
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